Continuous and Comprehensive Evaluation

Continuous and comprehensive evaluation Continuous and comprehensive evaluation is an education system newly introduced by Central Board of Secondary Education in India, for classes 9th and 10th. Continuous and comprehensive evaluation has been formulated by Education Minister, Kapil Sibal to decrease the accumulated stress of board exams on the students and to introduce a more uniform and comprehensive pattern in education for the children all over the nation. As a part of this new system, student's marks will be replaced by grades which will be evaluated through a series of other factors along with academics. The aim is to reduce the workload on students and to improve the overall skill and ability of the student by means of evaluation of other activities. Grades are awarded to students based on work experience skills, dexterity, innovation, steadiness, teamwork, public speaking, behaviour, etc. to evaluate and present an overall measure of the student's ability. This is supposed to help those students who are not good in academics but do well in other fields such as arts, humanities, sports, music, athletics, etc. Assessment is done through projects and internal assessments which will last the whole year. However, most students have not liked this particular change and have liked the old system better. The toppers, especially don't like this system as one who gets 92% and one who gets 98% get the same grade. Even parents have complained about this new change and have likened the old system over the new one. it has become a major cause of stress for the youth and is a burden for the students.

America (West Side Story) Essay

Introduction This document is the lyrics of the song America extracts from the movie West Side Story. This movie is a musical directed by Jerome Robbins and Robert Wise in 1961. It sets in NY in the 50’s. It deals with a confrontation between two rival gangs : the Jets (american) and the Sharks (Portorican). It also deals with a love story between Tony and Maria. Their love story is based on Shakespeare’s Romeo and Juliet as the two lovers belong to different groups. The song America was write by Stephen Sondheim and composed by Leonard Bernstein. During the scene, the portorican girls support the life in America whereas the portorican boys criticise it. To study this song, I’m going to present in a first part the life in Puerto Rico and then in a second part the life in the US. And to finish, in a third part, the boy’s intention. I – The life in Puerto Rico (l. 1 to l. 7) => The climate : There are a lot of hurricanes which destroy the houses and the plantations. It is also very hot, so hot that it must be difficult to work. => The working conditions : In Puerto Rico, they are waiting for jobs. A lot of people are unemployed or even if they have a job, they are low-paid and they have to borrow (emprunter) money from the banks. They are exploited and indebted. => The birth rate : The birth rate is very high. The portoricans are Catholic and they don’t know anything about the birth control or the means of contraception. There are more and more mouths to feed and more and more unemployment. Consequently, they have to emigrate, mainly to the US, in order to have a better life. It was easy for them to get the American citizenship because Puerto Rico depended on the USA. It is a negative image of Puerto Rico. Maria criticises it and yet she says â€Å"my heart’s devotion† (l. 1) but she is ironical. She prefers the life in the US and doesn’t care if P. Rico disappears because she says â€Å"let it sink back in the ocean†. II – The life in the US (l. 8 to l. 31) ? Girl’s opinion : The girls say that it’s a better life because there is more freedom (â€Å"free to be anything you choose†), you can become whoever you want. The life is more comfortable, you can have your own washing machine, and there is more space because you can have big and good apartments. There is no more unemployment because of the â€Å"industry boom† (l. 15) so there is more job opportunities, more chances to become someone socially. For the girls, the US are a land of freedom and pride. ? Boy’s opinion : For them, everywhere in America, they suffer from racial discrimination. At work because they can just access to low-paid jobs. In housing because their requests to have a house are refused. In the street and shops because of their skin colour and their accent. They have low-paid jobs and they can’t afford big apartments so they have to live in promiscuity (â€Å"twelve in a room in america†). Moreover they can’t afford clothes so the washing machine is useless (â€Å"what will you have, though, to keep clean†). The life in America isn’t as good as the girls say because it’s violent and dangerous (â€Å"organized crime in America†) and dirty (â€Å"everywhere grime in America†). The girls believe in the American dream whereas the boys are disillusioned and pessimistic. III – The boy’s intention (l. 32 to the end) The boys intends to (ont l’intention de) go back to San Juan in Puerto Rico because settling down in America didn’t bring any real changes. Moreover, they can’t stand the racial discrimination anymore. They expects to be cheerfully welcome in San Juan. Maria pretends not to care about it, she pretends not to be upset (contrariee). She has the last words with â€Å"Everyone there will have moved here† l35. She means that all the portoricans are sensible (senses) enough to understand that their future is in the US. Conclusion To conclude the life in the US and the life in Puerto Rico are confronted because of the situation. The girls support the America but the boys underline the fact that even if they found liberty and pride in the US, they are still confronted to poverty and they suffer from racism and violence. Maria conclude with the fact that all the portoricans in Puerto Rico would be in the US. However, I can understand that the boys don’t feel good in America and want go back to Puerto Rico because even if they will be poor, it’s their land. They should feel better with portoricans than with american. It’s up to them to make a choice but I think that their survival instinct will lead them to America because they will have more chance to succeed than in Puerto Rico.

Book fair

BOOK FAIR- 2012 WHEN E-BOOKS MEET THE MANGO PEOPLE†¦ It was a fine sunny morning when I with my bunch of my classmates went to the 18th annual Delhi book fair on 6th September 2012 at Pragati Maidan. It was  a nine-day affair featuring discussions on proliferation of e-books and interaction with authors, apart from availability of vast number of books on divergent genres. We were supposed to report for a radio show as per our curriculum and were told to reach Pragati Maidan at 10 in morning. Getting up early and witnessing the bumpy metro ride I reached Pragati Maidan at 10.30 am. All are group members waited for the respected teachers to give us the gadget. The time we waited for the teachers to come we discussed about the theme of our radio show. As soon as we got the recorder we tightened up our belts and went to hall no. 8 from where the book fair commenced. We chose children’s book as our theme for radio show and decided to take the bites of all the students and children. First of all we went to the information desk to know about the number of stalls that were based on children books and educational games. We found that out of 235 stalls 40 to 45 stalls were dedicated for the children of all ages. We also came to know that the theme of the book fair this time was e-books. We started with the school children of classes 3rd to 5th of New India Modern Public School and recorded their experience at the book fair. Also we talked to their teachers who told us about the books they preferred for their children. Then we all went to the group of school girls who came all the way from Himachal Pradesh along with their teachers to explore Book Fair 2012 as it was a part of their training program to learn English. They told us that it was their first visit to book fair and how it helps them in their training program. We also talked to the parents and children and different stall owners and recorded their aims and aspirations from the book fair this year. After we got the required bites we handed over the recorder to the other group and I went to look for different books especially the e-books. The new theme e-books influenced me a lot personally. The idea of saving trees by omitting paper for e-books was quiet paramount. I really liked the concept and especially the material that it offered. It was one of the easiest and environment friendly ways that makes reading and learning fun. I also went and saw many books by national geography and saw the epical photographs that were printed in them. Over all it was a nice educational expedition that was accompanied by fun and new learning ventures. VINAYAK VERMA SEM III-B

RCP 3 Chapter 3 Coursework Example | Topics and Well Written Essays - 750 words

RCP 3 Chapter 3 - Coursework Example Have more limited administrator-related rights over the firewall systems. An example is when a network analyst blocks particular IP address from accessing the network under the directive of the lead network engineer. Operation under the directive of the lead network engineer prevents instances of malicious analysts configuring networks to allow for penetration by IP addresses that are already blacklisted by Data Mart. Have uncontrolled privilege on the operation of the firewall system. An example would be ensuring that every computer system or internal network passes through the firewall before permitting a user to reach a logon banner. Has a restricted permission over the rack mounted server. Allowed to carry out simple tasks like sending HTTP or HTTPS requests using client browsers. Otherwise, allowing users to control the server can result into leakage of Data Mart-owned information to the general public. Have limited administrator-related privileges on the manner of operation of the server. An example of a privilege would be retrieval of the backed-up data following any incidence of loss or damage. Granting power users full administrative privileges on server operation can lead to issues like Denial of Service attack. Have wholesome control and privilege on the operation of Data Mart-owned router. An example is the privilege to configure the router so as to be capable of performing the traffic directing roles in an effective way. Have limited user permissions and rights like reading content. An example is an online customer viewing the options of cloud platforms offered by Data Mart. This measure is appropriate because a larger number of malicious users of database systems are found among this user category (Meghanathan & CNSA, 2010). Have more limited administrator-related rights like deleting or updating existing records. An example

Crafting and Executing Strategy Assignment Example | Topics and Well Written Essays - 1000 words

Crafting and Executing Strategy - Assignment Example † And in this way, questions are answered for each stage. Strategic plan involves the mixture of vision, mission and out of the box thinking. Strategic planning is one of the major management tools managers have to be perfect at. It can offer many benefits for the business, like communicating the main set objectives and plans to the staff, developing a competitive advantage against the rival firms, providing a sense of direction and purpose and communicating the plan of action etc. Without the strategic plan, there will be no direction for the business and this could lead to the business being lost (Olsen, Tse & West 1998). Financial performance could also deter without these plans A mission statement is a precise statement of the business’ core targets and cynosure, framed in such a way to persuade and trigger interest by outside groups and the other stakeholders. The Mission Statement of the hotel that I am the manager with is â€Å"To provide exquisite hospitableness and cordiality to our priceless guests by delivering the finest personal and intuitive services to them.† These statements are not linked to a particular goal, but try to sum up – it describes the aims in an influential and an appealing way. Mission statements can prove to be essential for firms of all sizes. They quickly inform the stakeholders of the business of the main aim and vision are. They can also prove to ignite a spark to the employees and tell the outside groups that the business and its staff have these positive traits. They establish in the view of other stakeholders ‘what the firm is about’ and hence can provide public relations and increase the chances of success for them. While Vision statements are those statements of what the firm would want to acquire and achieve in the long-run. There are some distinctions between the vision and the mission statements. Mission statements are the synopsis of the whole of the purpose of the organization, while a vision statement, on the contrary, tells the picture of the ‘desired future’ and how the business will look if it is successful in accomplishing its mission. The vision statement of my hotel is â€Å"We will be recognized by our superior hospitality services, selectively franchising and flawless management. Introducing newness in our every assistance will also provide the platform for our goodwill.† There is a simple link between the concepts of vision statement, mission statement and strategic planning. Without the focal point brought by the vision and mission statements, planning new strategies and stance in order to give direction to the company will not be helpful as there is no central idea and the business could get lost in heading to the goals. These statements can prevent the firm from drifting away from the ambitions of the organization. It is really critical that both vision and mission statement are not ‘artistry of words’ so that they impress the people or customers, but also they are relevant to the business, understood by the staff and then are evolved into important strategic actions. Operational objectives

Unnecessary care in nursing homes Research Paper

Unnecessary care in nursing homes - Research Paper Example According to a 2006 report by the Center for Disease Control and Prevention, 23.5% of nursing home residents were hospitalized for unnecessary reasons. In 2010, the World Health Organization revealed that up to 17% of the imaging services prescribed for nursing home residents are unnecessary. This review documents literature on the different aspects of unnecessary care in nursing homes. Ouslander & Berenson (2011) researched on how to reduce unnecessary hospitalizations among nursing home residents. Their study sought to answer the research question of the ways of reducing unnecessary hospitalizations of nursing home residents. The study used a descriptive study design. They found that on-call physicians who are not familiar with the conditions of nursing home residents send them for x-rays that cost Medicare up to $ 10,000 when they would have cost $ 200 only. They concluded that on-call nurse practitioners who visit nursing homes regularly can help reduce misdiagnosis on the conditions of nursing home residents further reducing unnecessary hospitalization among of these residents. Rollin et al (1997) investigated the necessity of imaging services in nursing homes. This was an analysis that sampled individuals who had ever been residents of nursing homes. It sought an answer to the question of whether there are imaging services that are unnecessary. The study found that twenty five percent of all (electrocardiographic services) EKGs conducted in nursing homes in the United States in 1994 in were unnecessary. This cost Medicare a total of $ 8.4 million all of which could have gone to other medically necessary procedures. These authors found that physicians can order for and interpret EKGs for selfish reasons. They concluded that physicians should be checked whether they routinely bill for unnecessary care services. Ashcraft and Champion (2012) investigated the symptomatology that makes physicians

Creating and Sustaining Brand Equity for LOreal Assignment

Creating and Sustaining Brand Equity for LOreal - Assignment Example Models like Porter’s Five Forces have been used to match the practical aspects with theoretical ones, along with recommendations on a feasible course of action for the company to embrace success in the future. Â  The environment surrounding a business comprises of both micro and macro forces that shape up the strategy of the business and also test the viability of the developed strategy in real time. For L’Oreal, the market has been a mix of favorable and unfavorable forces where the genius of L’Oreal through its two success recipes- diversification and innovation, changed the tides. Â  The cosmetics industry has been very fragmented yet open to new offerings and product innovations, keeping in mind the needs of varied consumer groups. Demographically, L’Oreal was presented with a host of opportunities to come up with various products with different ethnic and cultural shades. Â  Cosmetics is an industry which is not limited to just creams. It extends way beyond face products and involves hair and skin care and beauty products. A player who was able to operate through these lines of product width was the one who could sustain itself in the booming cosmetic and beauty product market, which was done really well by L’Oreal. Â  The entire industry, as obvious in the case, is in its growth stage with multiple players entering the battleground. L’Oreal had been able to secure its pole position till now because of new product propositions every year to sustain the wave of innovation and tight control over its operational costs. Yet, the following points emerge out of the industry analysis of cosmetics.

Philosophy Essay Example | Topics and Well Written Essays - 1500 words - 9

Philosophy - Essay Example Accordingly, in order to attain a happy life, people should avoid the primary sources of unhappiness which are the fear of death and the fear of gods. According to Epicurus, fear of death and fear of the gods are the chief sources of unhappiness in life. The definition of unhappiness seems to be simple though and that is the absence of happiness. But, for Epicurus, Happiness is the outcome pleasure. Basically pleasure is good and pain is bad. The absence of pain in the body and trouble in the soul can describe pleasure. Gods do not really castigate humans nor reward which makes sense in thinking that a happy life comprises of being free from the fear of gods and death (Boeree, 2000). A tranquil life, coined as ‘ataraxia’ and ‘aponia’, significantly means being free from fear and not experiencing pain. â€Å"Ataraxia† is like the real happiness of a person and surpassing the material world who embraces the principles of philosophy. And ‘aponia’ caters to the belief that happiness is the main goal of the human life. The two terms is apparent to a tranquil life where trouble in the soul c an be taken away as well as the inhibition of physical pain. Pleasure is good and this state can be maximized through the absence of pain in physical and mental senses. For Epicurus, fear of gods and fear of death are the primary sources of unhappiness that greatly affect the views of a person. Some people choose pain over pleasure because of thinking that this might lead to a greater pleasure. Epicurus insists that living a quiet and private life could be the best in order to live a happy life (Epicurus, 2000). This is because he rejects the popular perspective of the time. Pointless or the unnecessary desire can cause mental disquiet which should be avoided. Accordingly, human should look into the desires in different perspectives like the natural ones and the unjustified ones. Thus, specific grounds for happiness or achieving the necessary desires should be

Mid-Term Exam Essay Example | Topics and Well Written Essays - 1250 words - 1

Mid-Term Exam - Essay Example On the other hand, there are data that lead to the assumption that race can be a decisive criterion for the criminal behaviour against juveniles. The views of the theory do not seem to agree totally on such an aspect, however it would be rather difficult to formulate a precise assumption since the identification of the exact reasons of a specific criminal behaviour can just assumed (as already explained above). A series of issues like the personal experiences and the stress can severely affect human behaviour and in these terms the criminal behaviour against juveniles could not be considered as having a particular cause. However, the weakness of juveniles to respond to the attack (psychological or physical) is regarded as a common reason for the development of criminal behaviour against them. In the case of suicide, it is also this weakness of juveniles to respond to the pressure of a particular difficulty. The statistics involving in the criminal behaviour against juveniles are indicative of the extension of the problem. More specifically, in accordance with a series of statistics published by the Youth Violence Research Bulletin (2004) ‘between 1981 and 1998, 20,775 juveniles ages 7–17 committed suicide in the United States—nearly as many as were homicide or cancer victims; males were the victims in 78% of these juvenile suicides; over the same period, the suicide rate for American Indian juveniles was far higher than for any other race’. It seems from the above figures that there is a relation between suicide and race. Conditions of living or work can be considered as potential reasons for the above differentiation. Towards the same direction, in a research made by the Center for Disease Control and Prevention it has been found that ‘a white juvenile between ages 7 and 17 was nearly 1.5 times more likely to commit

Enviormental modern issue in Astrulia Essay Example | Topics and Well Written Essays - 750 words

Enviormental modern issue in Astrulia - Essay Example In January, states that were affected include Queensland, New South Wales, South Australia, Western Australia, and Victoria. In February between 8th and 11th 2014, South Australia and Victoria State were under the siege of fire. Most of the Australian bushfires occur following lightning strikes that ignite fire, electricity, spot fires, and hot dry northerly winds, which is a risk factor for increased bushfires. The risk factor is that Australia is an arid continent and has been experiencing fires for millions of years (Victorian Bushfires Royal Commission, 2010). In Victoria, Metropolitan Fire Brigade, Department of Environmental and Primary Industries and Country Fire Authority are involved in fighting bushfires.Non-governmental organization such as St John Ambulance Australia provides first aid and other services such as transport of victims to the hospital and trauma Centre’s (Conn, 2009). Owing to the nature of bushfires, there is no one responsible or at fault for the bushfired in Australi, unless where smokers cause bushfires whn they live a butning cigar. The above examples were caused by natural disasters thereby making no one at fault in the Austalian bushfires. In Australia, the long and short term economic consequences of bushfires have been loss of property and life. Billions of dollars are spent annually in trying to prevent and prepare for these disasters. The continent encounters much expenditure on disaster preparation. After a disaster, the economy is negatively affected due to the following reasons: disruption of business activities, loss of power supply to companies, and loss of water supply and communication breakdown. Secondary economic impacts that may result are loss of insurance and premiums, loss of confidence by the investors, and increase in costs due to the provision of welfare and medical

Supply Chain and Logistics in Thailand Essay Example for Free

Supply Chain and Logistics in Thailand Essay Abstract Supply chain and Logistics management has become an emergent strategy for a developing country, like Thailand, in this new economy. Low labour cost – as a competitive advantage factor is no longer sufficient for surviving under this high pressure and competitive economy. However, at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted, all the knowledge in the field are still not effectively managed. The actual needs, trends and directions are still missing. The paper examines research and knowledge management directions as well as needs in supply chain and logistics management in Thailand industry based on recommendation from the TRF (Thailand Research Fund) sponsored workshop, and subsequent by the authors’ effort to synthesize and extract the visions formed in the workshop. A main goal of this paper is to stress on the needs of Thailand industry in supply chain and logistics development and to lie down the directions of research that should be subsequently conducted for serving the country needs. We proposed a framework that, firstly, high potential and key competitive industrial cluster should be selected for in-depth study. Then, exploratory research should be done in order to guide and indicate all the needs for implementing supply chain in each cluster. The critical activities in each industrial group for developing supply chain should be identified. After that, all those needs at particular areas should be subsequently tackled by conducting further applied research. Human Resources issues are also highlighted. It is hoped that the direction model presented in the paper can be a prototype for supply chain nationwide implementation for developing countries in South East Asia. Introduction Today high competitive global market climate sparks Thai industrial demand for supply chain and logistics management. Running the old style management and competing with competitors only sales and marketing side like the old day will not work again for Thailand. Since, edges of having lower labor cost and cheaper raw materials than other exporting countries are fading out. Markets for Thai products in most sectors are gradually losing to other countries. To stay competitiveness, companies in Thailand start cultivating supply chain and logistics management. The corporate crusade to gain competitive advantage using new supply chain and logistics management methods is constantly extending to all Thai industry. Regarding to this emerging need for Thai Industry, a group of Thai researchers, Thai Value Chain Management and Logistics Researcher’s Consortium (ThaiVCML), leaders in private sectors, and government officers from Thai Research Fund joined an effort by organizing a workshop on November 2nd -3rd , 2002. The objective of the workshop was to elaborate a research direction in Supply Chain and Logistics Management for Thailand. Methodology and Outcome In order to have insight and synthetic outcomes, a group of participants was divided into three distinct areas: 1) Inbound Logistics and Supply Chain; 2) Physical Distribution and Transportation; and 3) Strategic Logistics and Supply Chain Management. Each group was assigned to examine all fundamental issues and factors in their area, and then try to lay down all needed and sufficient research that should be subsequently conducted for serving Thailand needs. The following are the research directions in each area, which the authors synthesized and extracted from the outcomes of the workshop. Research Direction of Inbound Logistics and Supply Chain The research of inbound logistics and supply chain should be emphasized on three directions: 1) To study state of the art and characteristics of inbound logistics and supply chain management, categorized by the types of industry such as textile industry and local community textile industry, automobile, electronics, and food industries; 2) To improve the effectiveness and efficiency of inbound logistics activities regarding introducing products to market, which include operations, manufacturing, organization and human-resource development and information technology; 3) To study the result of introducing inbound logistics and supply chain management such as the impact of improvement in logistics and supply chain systems on the industrial competitiveness of textile entrepreneur. The above result suggests that the research direction of inbound logistics and supply chain management can be categorized into three research groups including ground research, basic research, and research regarding the impacts of improvement in logistics and supply chain. Ground Research for Studying the State of the Art of Logistics and Supply Chain The research should be focused on significant components of the logistics and supply chain management and major problems occurring in each industry. The study of critical stages in supply chain pipelines that are bottlenecks and rush problems of Thai industry should be conducted. The research should also study what and where problems are as well as how to encourage an awareness of supply chain and logistics improvement in Thai industry. Examples of those researches are: 1) Food industry requires research on material management in order to solve the major problems involving long lead time, quality and environment; 2) Automotive industry needs research on the structure of inbound logistics and supply chain model including supported industries. Examples include automotive part manufacturers and trading partners; 3) Local community textile industry requires research on process improvement to reduce problems incurred by inconsistency of knitting and dyeing, and lack of skills and knowledge arising from high turnover problems, long lead-time asynchronous production planning and control, quality of raw materials, marketing, product design and development, inventory problems, intellectual property, pricing, competitiveness, and delivery; 4) Local community textile industry requires research on process Logistics Research Network 2003, London 257 improvement to reduce problems incurred by inconsistency of knitting and dyeing, and lack of skills and knowledge arising from high turnover problems, long lead-time asynchronous production planning and control, quality of raw materials, marketing, product design and development, inventory problems, intellectual property, pricing, competitiveness, and delivery; 5) Small- and medium- sized enterprises require research on information technology to increase the value of supply chain pipelines. Applied Research on Effectiveness and Efficiency Improvement for the Inbound Logistics and Supply Chain Applied research should be conducted for each industry by implementing supply chain models for both short-term and long term, accounting for product design, product and process innovation, culture, organizational competency, information management and technology. Research on the Impact of Introducing the Logistics and Supply Chain Concept For Thailand, the research is focused on impact of introducing the supply chain models on improvement of competitiveness components including lead-time, quality, design, bullwhip effects, and labor. Research Direction of Physical Distribution and Transportation The research in this area can be classified into 3 areas: 1) physical distribution and transportation improvement in private businesses; 2) the efficiency improvement of national distribution and transportation, and defining strategy; and 3) directions in order to be a center of transportation in South-east Asia. Physical Distribution and Transportation Improvement in Private Businesses The objectives of this group are to improve the efficiency of shippers and carriers in order to achieve less cost in distribution and transportation, reduce delivery time and increase reliability in delivery performance. Achieving the objectives, the research must be conducted into 4 groups that are information technology development, strategic alliance development, human resources development, and transportation technology development. Examples of research in those 4 groups are: ground survey in information technology should be done to obtain currently situation of distribution and transportation activities and its consequences that affect to each industry sectors; applied research could then be done to define a strategic alliance roadmap for medium and small size businesses; ground research should be conducted to discover currently status of the labors such as wages, education, training, working hours and performance expected; and development of transportation and material handling technology could then be studied to discover appropriate technologies for the product groups. Improving of Domestic Physical Distribution and Transportation The research in this area is to improve performance of physical distribution and transportation’s activities. Firstly, survey based research should be conducted to survey and analyze the activities such as flow of distribution and transportation relating to product groups, flow of transportation according to consumption points, etc. The outcome of the research can be very useful for applied research in order to support in developing the government’s policies and investment related to the activities such as improving road routes or train routes, having distribution centers. Improving of International Physical Distribution and Transportation To improve physical distribution and transportation internationally, defining strategic policies supporting the activities should be done. Survey based research of domestic physical distribution and transportation can usefully support to applied research in the international activities. To improve performance in physical distribution and transportation, 2 types of research should therefore be conducted. Survey based research is to investigate weak and strong points of the 3 main aspects. The roadmap and applied research topic needed can then be addressed. Applied research 258 Logistics Research Network 2003, London could thus bring methods or techniques to bridge betwee n current situation and competitive situation for each business sector. Research Direction of Strategic Supply Chain and Logistics Management In order to leverage this area of supply chain management research, the research are divided into three folds: 1) Focusing on assessing current business practice and strategy in each business sectors or industries, which impact the logistics and supply chain operations (Macro Level); 2) Focusing on assessing current business practice and strategy in each companies (Micro Levels).; and 3) Focusing on developing the best practice in creating and implementing logistics and supply chain strategies. The above result suggests that the research direction of strategic supply chain and logistics management can be categorized into three research areas including collaboration, human resource development, and uses of information technology. Collaboration The objective of this research area is to find out the obstacles, ways, and ultimately possibility of establishing collaboration efforts across the supply chain spectrums, vertical and horizontal, both within enterprise and between organizations. This also includes the collaboration between industries, private and government agencies, and academic parties within the same value chain. Examples of research are: 1) Ground research focuses on assessing the possibility of forming cluster in each industry and evaluating all necessary factors like human resource, product development, economy, and manufacturing capability; 2) Applied research emphasizes on developing collaborative model, implementation plan, and all related deployment issues. Human Resource Development The outcome of the workshop indicated that workforces and decision makers in Thailand have limit understanding about supply chain and logistics management. To properly lay down the strategic supply chain, these people have to be trained and upgraded their understanding of logistics operations. Examples of research in this area are: 1) Ground research focuses on assessing current understanding, needed knowledge and skill of logistics and supply chain operations in each industry; 2) Applies research focuses on developing sufficient tools and educational media like software, internet, or other devices to better train or educate logistics personal. This also include developing case study in particular industry. Information Technology The objective of this research area is to find the obstacle, limitation, suitability, and pros cons of using logistics information system and enterprise information system. The research should focus on finding the need of using these emerging technologies in Thai company, especially in each industry. The research should point out all aspects both tangible and intangible issues of acquiring these systems. The applies research should focus on developing these systems in order to avoid importing from oversea. Discussions The outcomes from the workshop show that supply chain and logistics management is now recognized as a key competitive area for Thailand. Essentially the workshop participants all agree that the study and research conducted should stress on such area for enhancing the country development. Five research domains were recommended as parts of the country focus for creating competitive advantage. Also, in each domain, the current status of supply chain and logistic management in Thailand was demonstrated. Logistics Research Network 2003, London 259 The first research domain stresses on the development of government and industrial sector policy. These policies set from each sector should facilitate the implementation of supply chain and logistics management in the country. Based on the current situation, the evidence shows that although the existed country policies, laws and regulations support the implementation of supply chain and logistics, there is no explicit analysis which indicates the effect of such policies on supply chain and logistics management in the country. Proper research should be conducted in identifying the interrelationship of the existed policies and the implementation of supply chain and logistics, suitable for the current situation and for the future. The second research domain includes the development of information technology (IT) for supply chain and logistics management, and its application with reasonable cost and suitable implementation. Even though it is all known that IT is an important factor for supply chain and logistics management, there is yet no study of the current status of IT application in Thai industry. The readiness for IT implementation has not yet been identified. Hence, the requirement and appropriate level of the use of IT in leading to supply chain and logistics management should be pointed out. The research for this area should state on, firstly, investigating appropriate and required level of IT for supply chain and logistics in Thailand and, secondly, developing a suitable IT applications for supply chain and logistics management for Thai industry. The third research domain identifies the need of strategic alliance research. This includes ways and methods of creating strategic alliance and how to select appropriate partners for building their supply chain. In Thailand, there is a high potential for creating strategic alliance horizontally and vertically. However an appropriate matchmaking has not yet been identified. Research should be conducted for indicating appropriate groups of industry in forming supply chain. The outcomes from research should be able to guide each industrial sector about their potential partners for developing supply chain. The fourth research domain highlights the importance of supply chain best practices. The evidence shows that the success of supply chain implementation can be seen mostly in Multi National Company (MNC) or large scale firm. Hence it is suggested that supply chain best practices from these large firms can be used as a prototype model for local and SMEs in Thailand. Research in this domain should notify factors for implementing these practices. Also all supply chain best practices appropriated for each industrial sector should be collected and documented. Lastly, the fifth research domain states the need of human resource development. The current situation in Thailand shows that we still lacks of supply chain and logistics resource persons in most organization. Supply chain education and training system together with knowledge and resource sharing should be developed for Thai industries. Also a database for collecting research and list of resource persons in supply chain and logistics management areas should be established. Conclusion Generally it can be said that supply chain and logistics development in Thailand is still at an early stage. Most firms tend to focus on technology in leading to supply chain. Nevertheless, based on Thailand current situation, they still lack of understanding in supply chain and logistics management concept. To apply appropriate concept of supply chain and logistics for Thailand, basic or grounded research is preferable. Thailand should initially begin with investigating backgrounds and status of economic and industry before stepping to an advanced supply chain and logistics development. Readiness and requirement should be stated at the first place. Therefore the research direction for Thailand should stress on studying, surveying and investigating the requirement, need and readiness of the country. Some research topics can be summarized as following. Â · A survey of Thailand’s readiness and status for implementing supply chain and logistics. Â · Cluster analysis for each industrial sector or across industry. Â · A collection of supply chain best practices for each industrial sector. Â · Appropriate government policy for facilitating supply chain and logistics. Â · Human Resource Development for supply chain and logistics. Â · Future trend and direction of supply chain and logistics in Thailand. 260 Logistics Research Network 2003, London Despite of the need of these grounded research, some basic applied research are also appropriate. However it is to focus on developing basic tool for implementing supply chain and managing logistics for basic use such as developing a simple scheduling and routing software for delivery system, developing a database or information system for managing and linking information within a department or between departments, developing a basic MRP or CRP, etc, rather than an advanced or in-depth research for supply chain and logistics improvement.

Organizational behavior Essay Example for Free

Organizational behavior Essay Modern management is today gradually approaching to psychology and extrapolating psychological principles onto the framework of organizational dynamics. The paper is designed to define and discuss attitude and psychological contract between manager and subordinate. As Boddy states, attitude is a â€Å"position as indicating action, feeling, or mood† (Boddy, 2002, p. 235). Attitude are always influenced by one’s emotional evaluation of the certain object, event or person, thus it can be positive, negative or neutral. Organizational psychologists distinguish three constituents of attitude: affective response, or â€Å"a physiological response that expresses an individual’s preference for an entity† (Greenberg and Barling, 1999, p. 898) ; behavioral component includes â€Å" a verbal intention of an individual† (ibid); cognitive aspect contains one’s reflections upon the certain characteristics of the target( (Belbin, 1996). Attitude formation is a complex process, which includes both experience and the cognitive evaluation of the past events, as one can assume, attitudes within organization are shaped through the engagement into organizational dynamics. Psychological contract, as Coglister and Schriesheim (2000) hold, is an entity, consisting of the beliefs, perceptions and responsibilities shared among the manager and their subordinates. Shared knowledge (Belbin, 1996) is an important aspect of the contract, since it to great extent enhances and activates the other components: for instance, the knowledge about the nature of the job, which is common for both manager and employee, is a powerful basis for the division of obligations. Furthermore, cognitively processed (‘digested’) knowledge is a main prerequisite of the employee’s conscientiousness, since it allows projecting and drawing the logical relation between certain actions and their effects, or even outcomes – long-lasting influential results. Shared knowledge therefore provides solidarity between the executive and the employee and supports their integration into the team (Boddy, 2002).

Impact of Employees Satisfaction on Customer Satisfaction

Impact of Employees Satisfaction on Customer Satisfaction Table of ContentsAbstract This research paper determines the impact of Employees Satisfaction on Customer Satisfaction. This study is based on the Standard Chartered Bank of Pakistan. In this study, the data has been collected from two different questionnaires one is for Employees perspective and other is for Customers perspective. This research has been conducted in Karachi. The target population for this research is the Employee and Customer of Standard Chartered Bank. A sample size of 100 respondents of each type from various locations of Karachi which are Gulshan-e-Iqbal, Gulberg, F.B.Area, D.H.A, and S.I.T.E are collected. Chi-Square test has been used to test the hypothesis at significance level of 95%. Finally, I find through analysis that Employee Satisfaction is a Key factor for the Customer Satisfaction. It has a significant Impact on Customer Satisfaction. Key Words: Employee Satisfaction, Customer Satisfaction. Introduction Private Banks are playing pivotal role in mobilizing nations savings. These banks have become the mainstream banking institutions in the country mainly, because of; public sector banks are not playing effective role due to obsolete technology and old dated infrastructure. These banks usually use traditional banking practices which are not suitable in this era of globalization led to the establishment of a handful of private banks. These banks are also failed to meet the service expectations of general public due to their inefficient operation including administrative delay, traditional technology, slow processing of transactions etc. This is one of the main reasons behind the flourish of the Private Banks numbers within a short period of time which increase competition. Consequently, banks have taken steps to attract customers and adopted a service orientation with a focus on developing customer-employee relationship. It is a logical approach since an overwhelmingly large proportion of bank customers in Pakistan prefer face to face banking. Taking necessary initiatives to improve the relationship between front line employees of the bank and its customers is of utmost importance in gaining a competitive advantage. Moreover, any new offering from one bank is quickly imitated by other competing banks. In such situation, customer-employee relationships could be used as an important tool for making them distinct from others. To understand how relationships are formed, need an insight into the factors that contribute to customer satisfaction. Many companies demonstrate a very narrow view of these factors assuming that if they get their core product right and deliver it quickly and conveniently, the customer will be satisfied. As leading customer satisfaction and customer loyalty research suppliers, researcher recognize that the drivers behind customer attitudes and opinions are much more complex than that. Customer satisfaction is a mental state which results from the customers comparison of a) expectations prior to a purchase with b) performance perceptions after a purchase. Previous studies shows that Satisfied Employees are more productive, innovative, committed and loyal, which in turn leads to customer satisfaction, which means that employee satisfaction plays a strong, central role in predicting profitability and organizational effectiveness. Employee satisfaction is significantly related to service quality and to customer satisfaction, while the later in turn influences firm profitability. Many firms have enthusiastically applied the operation-centric approach and demonstrated that it is an effective means for improving organizational efficiency. Nevertheless, the impact of human resources on operational systems has often been overlooked. The importance of employee attitudes, such as job satisfaction, employee loyalty, and organizational commitment, and their impacts on operational performance have largely been neglected in the extant OM literature (Boudreau, 2004). However, this study helps to understand the employees satisfaction play any role or not on customer satisfaction in Private Banks in Pakistan. This study is based on bank Standard Chartered, operating their business in whole country. This is conventional (interest based) Bank. This research conduct in Karachi city, thats why all the branches for research are in Karachi. These banks are located in different area of Karachi. Standard Chartered Bank Limited Standard Chartered is the largest and fastest growing International Bank in Pakistan. The Bank has been operating in Pakistan since 1863 when it first established its operations in Karachi. Standard Chartered now employees over 4,000 people and has a branch network of 162 branches across 41 cities in the country. Standard Charterers core businesses in Pakistan are in Consumer Banking and Wholesale Banking. Problem Statement There are significant benefits to be realized from trying to improve an organizations service/quality. And thats why managers devote so much time and money to training programs that instruct employees on the specifics of dealing with customers. What these managers dont understand, however, is that such attempts are largely cosmetic. Real improvements in customer service start with providing superior service and support to the employees themselves which manager of most companies doesnt realize. That is the big problem in Pakistan. So the problem statement is: that it is impossible to maintain a loyal customer base without a base of loyal employees. Research Objectives As mentioned in the problem statement, it is impossible to maintain a loyal customer base without a base of loyal employees. Hence the main objective of this study is to find the relationship of employee and customers either satisfy employee impact or not on customer satisfaction. Scope of study This research will identify importance of Employee Satisfaction. The research in this area is very important because there is no trend to satisfy the employee, and to satisfy customer employer offer type of packages and services. If employer realize that for customer satisfaction they must need to satisfy there employee first they may get more profit, A study at Sears Roebuck Co. showed that a five-point improvement in employee attitudes led to a 1.3 rise in customer satisfaction which, in turn, generated a 0.5 increase in revenues. This study is not limited to the banking industry; it helps all the private and public sector organizations. The scope of study is not very large due to the shortage of time. I selected Karachi because it has huge population. And people belong to every part of Pakistan found in Karachi. And I can find every class of people in Karachi. I cover different areas of Karachi like, Gulshan-e-iqbal, Gulberg, F.B. Area, D.H.A and S.I.T.E. Limitations of the Study Some of the respondents refused to fill the questionnaires. The responses may vary as some people did not want to come up with real answers. Difficult to gather primary data as some of the respondents is not taking questionnaire seriously The people were busy in their own work so they might not have given actual responses. Limitation of time. The survey is conducted only in few areas of Karachi; hence the results may vary in other parts of the cities. Small sample size. And like any other research the limitation of personal bias of respondents limits the scope of the study. The findings are based on the survey conducted in the month of June and July; the results may not vary on the basis of months because the study is based on the behavior like satisfaction. Operational Definitions Employee Satisfaction Employee Satisfaction can be defined as how Employee is happy on his work place which can be shown by his Loyalty and Commitment towards their organization. Customer Satisfaction Customer Satisfaction can be defined as how Customer is happy or agree to purchase the product and Services again, shown by his Loyalty and Commitment towards the Product and Services offered by the Organization. Literature Review Employee Satisfaction is crucial for any bank for its strong impact on customer perceptions of service quality and satisfaction. Dell (1991) illustrated customer-employee relationship as a state of customers overall good feelings when they interact with sellers. Previous studies (Garbarino and Johnson, 1999, Johnson et. al. 2008, Levesque, 1996) suggest two types of customer satisfaction. Overall satisfaction, comes from multiple experiences or encounters with the firm (Bitner and Hubbert, 1994) whereas, encounter satisfaction will result from the evaluation of a single, discrete interaction. Bank customers measure their satisfaction based on a series of encounters or ongoing relationship experiences with the banks employees. This corroborates (Storbacka et al, 1994) who argued that customers experiences gathered from all service encounters influence their overall satisfaction. However, customer-employee interaction is more vital in some countries (e.g., the Netherlands, Italy, and K enya) than in other parts of the world where people do not like to be involved in personal interactions (Gremler and Gwinner, 2000). In Pakistan, as personal relationships hold more influence on customers, it may be assumed that customer-employee relationships have stronger impact on customers mind for their satisfaction than those countries where personal relationship is not an important factor. Employees can derive satisfaction from their jobs by meeting or exceeding the emotional wants and needs they expect from their work. Therefore, Managers that can recognize this and understand the many different aspects that are involved in employee satisfaction will be successful at achieving the link between employee satisfaction, customer retention and added profitability. A substantial body of research confirms the positive association between employee and customer satisfaction (Bernhardt et al., 2000; Harter et al., 2002; Koys, 2001; Ryan et al.,1996; Tornow and Wiley, 1991). A common characteristic of all previous research is that present available dyadic studies have mainly focused on service employees who are in direct and intense customer contact, such as salespeople (Homburg and Stock, 2004, 2005), financial service consultants (Ryan et al.,1996), or service personnel from a restaurant chain (Koys, 2001). The concept of emotional contagion has been used in marketing research to explain the link between employee job satisfaction and customer satisfaction (Homburg and Stock, 2004; Pugh, 2001;Verbeke, 1997). According to this theory, customers catch certain emotional states of customer-contact employees which are associated with the employees job satisfaction. As an example (provided by Homburg and Stock, 2004), the level of experienced job stress is negatively correlated to the employees job satisfaction. Thus, a highly dissatisfied employee will (unconsciously) exhibit a high level of emotional tension expressed through facial expressions, vocalization, and other observable behaviors. That tension will be felt by the customer and consequently will affect the customers satisfaction via the process of emotional contagion (Wild et al.,2001). This will create cognitive tension for the customer as well, which in turn reduces the customers satisfaction-level. Employees create value for their organizations through the profitable relationships they create with the organizations customers. As the research has shown, loyal customers are profitable customers and loyal customers have an emotional connection with the organization, most often because of the employees at the organization. In order for employee value creation to even be a consideration, the employee must be satisfied with his or her employment situation. Satisfied and loyal employees deliver better customer service, make fewer mistakes, and maintain an emotional connection to the organization for which they work. A series of service encounters between an employee and a customer will lead to a productive and profitable relationship only if the employee is able to achieve consistently high quality in the encounter (Heskett, Sasser, and Schlessinger 1997). Research conducted on Call Centre employees and Customer shows that the private and public call centers employee and customer relationship link to be either positively or negatively correlated. Meaning that call centers that have high employee satisfaction also have high customer satisfaction and call centers with low employee satisfaction also have low customer satisfaction. Therefore, SQM is of the strong opinion that employee satisfaction impacts customer satisfaction for both the public and private sectors. Furthermore, SQM has demonstrated that a 1% increase in employee satisfaction represents approximately a 2% improvement increase in customer satisfaction. (Mike, 2005). Many times organizations assume that customers will become satisfied if prices and costs are simply lowered. However, much research has indicated that customers are willing to pay more for service and convenience. Employees create value for their organizations through the profitable relationships they create with the organizations customers. As the research has shown, loyal customers are profitable customers and loyal customers have an emotional connection with the organization, most often because of the employees at the organization. (Anthony, 2007). Methodology Target population and Sources of data: The target population in this study includes (i) front line employees and key personnel working in the customer service department of the different branches SCB located in Karachi and (ii) customers having account of any type in these banks. Primary data will be collected through two separate surveys. A questionnaire containing both structured and unstructured questions will be developed and administered through e-mail to randomly selected sample elements from the target population (i) above. A second survey would be conducted on a sample of 100 randomly selected customers of these banks from the target population (ii) above. Necessary secondary data such as annual reports, websites, newspaper reports and various other published works will also be collected from relevant sources. Hypothesis The following hypothesis was developed: Ho: Employees Satisfaction has a significant impact on Customer Satisfaction. Sample size The sample is based on employees and customers of Standard Chartered bank. And the size is 100 respondents of each type. How to collect data To collect data method of questionnaire based survey is conducted and the question is about the loyalty and commitment of employees and customers behaviors towards the bank. Statistical Techniques The SPSS software has help us in the solution of research calculation. Chi-Square test has been used to test the hypothesis at significance level of 95%. Analysis and Findings The measurement factors of Employee according to the questionnaire are Job Security, Working Condition, Compensation Packages, Team Leaders, Communication level in Bank with peers and seniors, Customer services providing by the them and Training and Development from the Bank, this factors measure on the scale of satisfaction and the end result which comes in the over all satisfaction level of Employees are shown in the table 1: Table 1 Satisfaction Level Of Employee Frequency Percent Valid Percent Cumulative Percent Valid Satisfied 59 59.0 59.0 59.0 Neutral 11 11.0 11.0 70.0 Dissatisfied 30 30.0 30.0 100.0 Total 100 100.0 100.0 59 % of employees are satisfied by these all factors, 11% of the Employees are neither satisfied nor dissatisfied and 30% employees are Dissatisfied from these factors. Observation Compensation Packages is the main reasons of Dissatisfaction, and some of them are not satisfied with their Team Leaders. Similarly the measurement factors of Customers, according to the questionnaire are Responsiveness from the front desk Employees, Products and Service Quality, Delivery of Services, Competitiveness and Technical Support from the Bank Employees, these factors also measure on the scale of satisfaction and the end result which comes in the over all satisfaction level of Customer are shown in the table 2: Table 2 Satisfaction Level Of Customer Frequency Percent Valid Percent Cumulative Percent Valid Satisfied 42 42.0 42.0 42.0 Neutral 19 19.0 19.0 61.0 Dissatisfied 39 39.0 39.0 100.0 Total 100 100.0 100.0 42% Customers are Satisfied with the Banks overall Services, 19% of Customers are neither Satisfied nor Dissatisfied and Finally 39 % Customers are Dissatisfied. Observation shows that this ratio of Dissatisfaction is Because of Product and Service Quality and Delivery of Services. Table 3 Satisfaction Level Of Customer * Satisfaction Level Of Employee Cross-tabulation Count Satisfaction Level Of Employee Total Satisfied Neutral Dissatisfied Satisfaction Level Of Customer Satisfied 44 1 6 42 Neutral 5 3 6 19 Dissatisfied 10 7 18 39 Total 59 11 30 100 The Table 3 shows the overall satisfaction of Employee and Customer, 42% employee Satisfaction leads to the 59% satisfaction Of Customers, 19% neutral employee does not effect significantly and Finally 39% Dissatisfied Employees leads to the 30% Customer Dissatisfaction. table 4 Chi-Square Tests Value df Asymp. Sig. (2-sided) Pearson Chi-Square 19.683a 4 .001 Likelihood Ratio 21.158 4 .000 Linear-by-Linear Association 15.674 1 .000 N of Valid Cases 100 The above table 4 gives the test results for the chi-square test for independence. The first row labeled Pearson Chi-Square shows that the value of à Ã¢â‚¬ ¡2 is 19.6837 and the degree of freedom is 4. The two-tailed p-value is shown as 0.001, which is less than 0.05, so our hypothesis is accepted and we conclude that there is significant impact of Employees Satisfaction on Customer Satisfaction. Conclusion Keeping in view the results discussed above it can be safely concluded that there is positive association between the Employee satisfaction and Customer Satisfaction. On the basis of results generated by using SPSS software (17th version) and the test applied on it is chi-square, it is found that Satisfied Employees either front desk or not has a significant impact on Customer Satisfaction. If Employee is Satisfied with the Job, He/she would be loyal, and committed with the bank and in the result they are providing good services to their valuable Customers as they perceived, and finally Customer is Satisfied. Recommendations and Direction for further Research On the basis of the analysis I recommend that the researcher can be conducted in every field and specially in government sector so that we can find out the reasons of dissatisfaction of customer in this sector similarly the large number of respondent will gives the accurate finding where as the area of this research is very limited based on one city and one bank. Following this line of thought, I also suggest that researchers examine the relationship between employee satisfaction and companys profitability. For instance, is employee satisfaction a necessary condition for Companys Profitability?

Physics :: essays research papers fc

Physics 1. a) radiation~ The spontaneous decay or disintegration of an unstable atomic nucleus accompanied by the emission of radiation. b) nuclear energy~ Energy released when atomic nuclei undergo a nuclear reaction such as the spontaneous emission of radioactivity, nuclear fission, or nuclear fusion. c) background radiation~ relatively constant low-level radiation from environmental sources such as building materials, cosmic rays, and ingested radionucleides in the body. d) nuclear fission~ Atomic nuclear processes which involve the splitting of nuclei with the accompanying release of energy. e) nuclear fusion~ The nuclear process whereby several small nuclei are combined to make a larger one whose mass is slightly smaller than the sum of the small ones. 2. Two types of nuclear reactions can produce nuclear energy. Nuclear fusion is a process in which two light nuclei combine to form a single heavier nucleus. Nuclear fission is a process in which a heavy nucleus splits into two smaller nuclei. 3. Alpha, Beta, and Gamma radiation is produced when an unstable nucleus decays. Alpha particles are made of 2 protons and 2 neutrons. This means that they have a charge of +2, and a mass of 4 Alpha particles are relatively slow and heavy. They have a low penetrating power - you can stop them with just a sheet of paper. Because they have a large charge, alpha particles ionise other atoms strongly. Beta particles have a charge of minus 1, and a mass of about 1/2000th of a proton. This means that beta particles are the same as an electron. They are fast, and light. Beta particles have a medium penetrating power - they are stopped by a sheet of aluminium or plastics such as perspex. Beta particles ionise atoms that they pass, but not as strongly as Alpha particles do. Gamma rays are waves, not particles. This means that they have no mass and no charge. Gamma rays have a high penetrating power - it takes a thick sheet of metal such as lead, or concrete to reduce them significantly. Gamma rays do not directly ionise other atoms, although they may cause atoms to emit other particles which will then cause ionisation. 4. Advantages of using nuclear energy instead of energy produced by fossil fuels: ï  ¶Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Earth has limited supplies of coal and oil. Nuclear power plants could still produce electricity after coal and oil become scarce. ï  ¶Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Nuclear power plants need less fuel than ones which burn fossil fuels. One ton of uranium produces more energy than is produced by several million tons of coal or several million barrels of oil.

Essay --

Social Media marketing is modern marketing communication tool that helps marketers to engage with customers, prospects and other stakeholders of the business online. These are relatively low-cost communication channels that help firms to personalize theirs brands among the target audience. Primarily social media marketing assists companies to spread their intended messages mainly with the use of words, videos and photos. Some of the widely used social media channels are Facebook, LinkedIn, Twitter, Google+, Pinterest and Myspace. One of the major objectives of social media marketing is to communicate product and service offerings to those who interested in and also to make them visible to new target markets. Importantly social media channels create brand personalities, strong presence and relationships within the selected audiences. Social media provides firms with the opportunity of creating repeat and loyal customer base. The flowing can be identified as some key differences between social and traditional media tactics. Building relationships through adverts It is evident that there’s less or no interaction with target audiences with the use of traditional media tactics. They will only help firms to present their product or service. Whereas with use of social media, companies will be able to truly interact with customers and will help to build sustainable relationships through active and real communication. Operates within the boundaries of internet Traditional media tactics go beyond internet to try to reach people in off-line. Even today there are significant amount of customers who are yet connect online due to a number of reasons. By concentrating only on social media tactics, a company would not be able to communicate ... ... as 1) to determine whether the campaign adds value to the brand 2) to determine any necessary changes to make to the campaign 3) to obtain customer feedback 4) follow up leads. The effectiveness of a social marketing program will mainly depend on the following factors, 1) Align with the set objectives of the campaign (Targeted and focused) 2) Effects on brand awareness and reach (Number of people follows on Twitter; number of Facebook likes, number of downloads etc.) 3) Lead generation (people who shown interest via Twitter, returning visitors etc.) 4) Sales/ conversion rate (online purchases, favorable comments, referrals, number of people registered) 5) Level of interaction/ dedication of the marketing team (regular updates, comments, tweets) 6) Value additions within the campaign (games, mobile apps) – encourage people to actively participate in the campaign.

Cultural Criticism in W.B.Yeats’ An Irish Airman Foresees His Death Ess

Cultural Criticism in W.B.Yeats’ An Irish Airman Foresees His Death The various levels of interpretation that a poet, such as W.B.Yeats, welcomes to his poems is difficult to grasp upon first reading his poetry.   What appears to be a straight forward poem, such as, An Irish Airman Foresees His Death, is actually an intellectual cultural criticism of Yeats’ modern day society.   The poem, written as a testament to Lady Gregory’s son, captures the innermost concerns and perceptions of an Irish airman in World War I.   However, through Yeats’ sentimental and poetic style, the poem incorporates a double meaning, and hence, focuses on Irish nationalism and its lack of an international consciencesness.   The airman is Ireland personified, and his outlook on war and society is a window into the desolate situation that Ireland faces. As the title suggests, there is a sense of imminent doom for the soldier (Ireland).   He foresees his death, but has not yet experienced it and does nothing to prevent it.   The poem is written in the first person which gives a first hand feel for the tragic loss that the Irish soldier will experience.   (i.e. his own death).   Yeats is making a subtle commentary on the state of his modern Ireland.   He can foresee her doom, yet, unlike the subject of his poem, does not sit back and accept his fate.   The lack of a unified republic in Ireland and the ominous presence of English colonization, stand in the way of   progression for the Irish people.   Yeats writes a poetry (specifically, An Irish Airman Foresees His Death) to open the eyes of the world to the shadow of desolation that covers Ireland like an umbrella.   Lady Gregory’s son is used as a catalyst to project Yeats’ imagery of Ireland’s desperate situati... ...otism is established in a seemingly simple testament to a dead soldier.   What better way to honor the dead than to personify Lady Ireland through his character!   The passion that Yeats subconsciously incorporates into his poem equals that of his love for Ireland.   An Irish Airman Foresees His Death begins on a low and desperate note, but reaches its’ climax upon Gregory answering Ireland’s call, and ends by, essentially, posing a question to the reader.   ‘As a collective people, which side of the teeter-totter do we belong?’   He leaves his hero (Gregory) hanging in the balance of an important national question.   The poem may be about Yeats’ character foreseeing his death, but the fact remains: he is in the act of ‘foreseeing,’ he is not dead yet†¦and neither is Ireland.    Works Cited Townshend, Charles.   Ireland: The 20th Century.   New York: Oxford UP, 1998.

JIL Church Attendance Monitoring System

The main purpose of this study is to develop a better attendance monitoring system in JIL Church in Iligan City. This study intends to fill such weaknesses of the proponents found. JIL Church Attendance Monitoring System maintains a daily record of a person’s arrival and departure time from Church. Time and attendance system are the modern day equivalent of the paper time sheet or attendance that are done manually.Through this system the leaders of the church that whose assign for the attendance sheet are they done without struggling for maintaining daily record of a person and makes it easy and fast for monitoring the attendance of every attendee. An Attendance Monitoring System serves as a time log that is set up as a computerized database. Using of this computerized database it can monitor the attendance of every person attends in church activity. There is a difference in recording keeping if that person is a first-timer or attendee or regular attendee. An attendance monito ring system for a person would contain attendee history, references and performance information.The system contains also the person's name, address, day, time, month and number of person’s attended that determined the level of her/his life-growth and the inviters. The system keeps records in order and is frequently updated. When seeking person’s information, the pastors can request certain reports to be printed from the attendance monitoring system even for the whole attendance of every activity for the whole month or for the whole year are automatically calculate every datails on that activity with necessary reports and information.Statement of the problem Statement of the problem†¢ Existing system to monitor attendance does not exist. JIL Church still doesn’t have a computerized system in their management . This computerized system make easier to JIL group leaders to manage the attendance problem and more systematic. †¢ Save time and keep data more s ecuredThe point here is to reduced time and ensure that the data is kept systemically and free from damage. †¢ Create a systemic and effective attendance monitoring system The management for the attendance process is not systemic because when using the manual system, there are lot of disadvantages and problems. They should replace the manual system to a computerized system to manage all the process properly.Objectives†¢ To provide a computerized system with high efficiency, error free and high quality services to the users concerning the attendance record. †¢ To build a system that can reduce the number of damage data. †¢ To build one system that helps the JIL group leader to makes his/her work easy and fast in attendance and accurate head counts.The existing attendance monitoring of JIL Church in Iligan City are done manually. This process of monitoring requires tremendous manual work. Based on interviews and observation, the following problems have been establi shed. Inaccurate head count.Slow processing and prone to alternation. Time-consuming of preparation of reports.General Problem The existing attendance monitoring of JIL Church are done manually and there is a possibility that all information will lost and disorder files.Objectives of the problemThis study is to design and develop a computer-based system for a better attendance monitoring system for YJ and Sunday Service of the JIL Church in Iligan City. The following are the solution for a better attendance monitoring. Through this system all attendees are have accurate head count. The attendees are easy to monitor.All reports of the whole week of a month are on time and updated .Scope and limitation of the study There are many branches in Jesus Is Lord Church in the Philippines but this study focus only in JIL Church in Iligan City, Area 54 where located at Tibanga, Iligan City.

Paramedic Professionals Essay

Although paramedicalals re break alongside former(a) requisite go and wellness c be providers, they ar not classified advertisement as health boot employmentals, therefore, triming severally from these organisations and sovereignly inside their testify pass on ambulance organisations. Through exploring the developing of paramedic pr pretendice and their role as a health c be provider, the received status of paramedics as a fishing tackle art is explained along with what further maturement is needed before they occasion a recognised business.In understanding how paramedics execution autonomously in spite of appearance their own state establish organisations, the concept of stove of suffice and differentiate ground intrust is explored. Finally by discussing how paramedics are single-handed, we establish paramedics role and military post within the Australian wellness take clay. A paramedic is a health disquiet professional At present in Australia, paramedics are not classified as registered health care professionals. (Smith 2012) Instead, paramedics are widely regarded as semi-professionals with the potential to become a undecomposedy recognised profession in the near future.The definition of profession and the guidelines to become a recognised profession are not black and white. Professions Australia defined a profession as a disciplined group of man-to-mans who adhere to respectable precedents and who possess special association and skills in a widely recognised ashes of learning derived from research, cultivation and genteelness at a high level. (Allied Health Professions Australia 2008 8) Whilst Wilinsky (1964) describes 4 key elements that are essential for the mental process of professionalization.These include the execution of a coordinated code of ethics and regulations, attaining professional licencing, fitting and accreditation, the establishment of university study and education and the information of full-time occupation and formation of occupational territory. Over the past 20 old age the roles of paramedics project changed rapidly, with changes still occurring at the present. Paramedics have transiti wizd from stretcher bearers knew as ambulance officers, to todays paramedics who are full time workers and are able to manage extensive pre hospital care.Along with the changes to the temper of the paramedics job, there has also been a signifi force surfacet change in the way paramedics are trained. Training for paramedics has transitioned from on the job dressing provided by State and Territory Ambulance service to vocational qualifications and more recently, higher education (University) sector qualifications. (Williams, Brown, Onsman 2012 6) These changes to higher education cultivation and full time employment, has allowed for paramedics to prompt one step closer in change state a recognised profession.A redirect examination of common professional traits sugges ts two principal(prenominal) areas where the discipline falls short and it is that paramedics do not have national registration and regulation resulting in professional self-command and accreditation and they do not countrywide qualifications that get together from tertiary education to the paramedic service (Williams, Brown, Osman 2012 1) Firstly, registration in the context of health care professionals, is the process of licensing and registering clinicians to work at a uniform national standard of care. Productivity Commission 2005 in Williams, Brown, Osman 2012 7) alteration allows for consistency in education and training nationwide, and ensures paramedics work within the provisions of their backcloth of rehearse. (Council of Ambulance Authorities 2008) Secondly, there are no national university standard degree competencies or a national curriculum in relation to paramedic training. This leads to an inconsistency mingled with the curricula taught to paramedic students. T his is further aggravated by ambulance services as they work independently from the Australian Health care remains and of the universities as well. Williams, Brown, Osman 2012) In conclusion, without the implementation of nationwide registration, licensing and education qualifications, paramedics will continue to be recognized as a semi-profession. operational autonomously Paramedics are allied health care providers who are operating autonomously at a state level within their own ambulance services. The United States National Library of care for defines autonomy as the decisions and the license to act in accordance with ones professional knowledge base. (Nurs 2010 1) In the paramedic profession this knowledge base is cognize as a circumstance of enforce. at heart each state found paramedic organisation, there is legislation and guidelines that outline the ambit of which a certain qualified paramedic goat work in. Scope of practice refers to the extent to which providers may render Health care services and the extent they may do so independently and the image of diseases, ailments, and injuries a health care provider may address and what procedures and medication they can provide. (Prats axerophthol Katz 2012 13)For example, in Queensland, whilst out on road paramedics have the freedom to unclutter their own decisions and judgments found on their knowledge, as long as it is legal in the legislation of the Queensland Ambulance Service Ambulance Service human activity 1991 (Qld) and within the scope of practice of the paramedics qualifications. (Queensland consolidated Acts 2010) As paramedics gain further knowledge and undergo more training, the scope of practice of this paramedic will view as up. The larger the scope of practice, the more autonomously the paramedic is able to operate. before long in Queensland there has been an increased sense of poorer patient outcomes and difficulties in accessing medical attention in rural and remote ar eas. (Horizon 2007 in OMeara 2011) In an attempt to increase positive patient outcomes, expanded scope roles have been introduced into the Australian Health portion out System, allowing certain paramedics to apply skills and protocols for which they were not primitively trained. (Sterling, Pedler, Walker 2007) This increases the paramedics autonomy within their case which allows them to work for better patient outcomes.Paramedics are also highly autonomous as they frequently social occasion evidence found practice as a center of new research and technique. In the pre hospital care environment, rather than making decisions nearly practice actions based on fleck and traditionally taught methods, paramedics use evidence determine from well-constructed studies as a basis for the clinical decisions and behaviours. (Curtis amp Ramsden 2011 111) Evidence based practice occurs through integrating individual clinical expertise with the best available remote clinical evidence from systematic research. (Sackett amp Rosenberg 1996 1) This can only occur when an individual is given autonomy within their battlefield of work. In conclusion, as paramedics have the freedom to make decisions within their scope of practice and can utilise evidence based practice, paramedics are autonomous within a state level. Operating independently within The Australian Health business organization System Although paramedics work along-side the Australian Health portion out System, paramedics are independent of this system. The Houghton Mifflin Comp all 2011 defines independent as being not governed by a foreign power self- government activity. Paramedics are governed by their own state based organisations and are separate and independent of the hospitals and the Australian Health make out System. When dealing with any misconduct or inquiries, unlike nurses and doctors whose governing power is the Australian Health Care System, paramedics approach their own state based organisat ion. In conclusion, even though the paramedics work in conjunction with other health care providers two in and out of the hospital setting, paramedics governance is independent of other health care services and the Australian Health Care System. Willis, McCarthy, Lazarsfeld-Jensen and OMeara 2009) inference In conclusion paramedics are autonomous and independent health care providers who work along-side the Australian Health Care system. Although paramedics work alongside other emergency services and health care providers in both the in and out of hospital care environment, they are not classified as health care professionals. But with the implementation of nationwide curricula and ethical standards, paramedics can move from a semi profession to full recognised profession.Paramedics have the freedom to make decisions within their scope of practice and can utilise evidence based practice, making paramedics autonomous within a state level. Through the broadening of paramedics scope of practice in certain environment such as rural areas and through the use of evidence based practice we exit efforts to increase positive patient outcomes. Finally, paramedics are independent from the Australian Health Care System as they are self-governed by their own state based organisations.

Into the Wild Book Analysis

He wanted to escape the ill society he thought he was h of age(predicate) in, liberated from judgment, control, parents and material excess. In order to apprehend his reinvigorated life transformation Chris gave himself a new name, Alexander Superstar. It appeared as though he had created this transform ego to help him reach his destination, Alaska. During his odyssey e rattlingone who came in conflict with knew him by Alex. In Chris Mishandles move throughtaboo the States he came across people who helped him along the way.While hitchhiking up the cost on US Highway 101, Chris was kicked up by a couple, Jane and her boyfriend Bob. They traveled about the West selling knick-knack at flea markets and swap meets. some(prenominal) grew very fond of him and provided him with shelter. Jane was very concern that a novel man was in a tremendous world and when asked if his parents knew where he was, he was given no response. I desire Jane was genuinely concern because she had a intelligence which she didnt know his whereabouts. I was unfortunate to recognise the unknown when a love one goes wanting. Its exceedingly emotionally draining.Your mind goes uncivilized and ills with countless dreadful thoughts of what could or has happened. I was sacking crazy for my missing dog I cant imagine being inefficient to find a son. It no-gooddened me that he never reached out to his parents. Throughout the story I was waiting for him to cite at least his sister whom he was very closed to. I wasnt sure if he was rebelling and elicit against his parents or he was full selfish, inconsiderate, ungrateful, insensitive young man. While haltingly back up to the Baja, Chris was picked up by an octady cardinal year disused man by the name of Ronald Franz.Mr.. Franz was a religious, nongregarious out of date man whose wife and only son were ripped away from him by a drunk driver. The old man was growing much attached to Chris, up to the point of wanting to adapt him as his grandson. The old man though that Chris was a lost instinct and wanted to pursue him to get an education. To the old mans surprise, fit to Mr.. Franz, Chris told him, you dont need to worry about me. I wee-wee a college education. Im not destitute. Im living like this by choice. Jon Krause, Into The Wild, page Chrisms passion to go toAlaska and experience the wild meant more(prenominal) to Chris than commodities. Chris gave, what I thought was bad advice to Mr.. France. Chris believed that the core of a man spirit came from new experiences. Chris advised an eight two old man to sell his mansion and live on the road. The old man did on the dot that, he sold his home and lived In his hand truck park where Chris once lived. The old man waited for Chris to number for months Trot Alas Aka out to Nils surprise, a wipe en palace up tool ml Tanat snarls Ana expired. The old man was much divested that at that sec he renounced his elisions beliefs.Mr.. Franz stated, l dec ided I couldnt believe in a God who would let something that loathly happen to a boy like Alex. , Jon Krause, Into The Wild, page erst spring came around Chris decided continue his Journey to Alaska. In April 1992 Chris, not well equipped, headed down the stampede Trail in Alaska. He began his odyssey with only decennium pounds of rice, a . 22 sack, a camera, several boxes of rifle rounds, and some reading material. He declined to take the nigh essential tools for survival in the wilderness such(prenominal) as, a map and a compass.In the wild he got to spend time with nature, he ran with the wild horses, hunt for food, he was one with nature away from society. Chris, Just like one of his favorite writer social lion Tolstoy, abandons a life of comfort and privilege to roll up among the underprivileged. In the wild he discovered himself and complete that happiness is only real when shared. After two months in the woods of Alaska, Chris felt satisfied with what he had accompli shed and experienced he was ready to backtrack to civilization. Unfortunately, Chris found himself trapped in the wild.His only go forth was crossing the Testimonial River Chris founded impossible crossing it. For a while Chris survived feeding on squires, birds and wild berries. fit in to Chris Journals on day 100 in the wild he was exited he had survived another day. Hes food proviso was extinct, as of result, he was dying of starvation. Its ironic that Chris was stirred and all he though about going to Alaska and he was trapped and eventually reached his death. Poor Chris, I cant even imagine the mental and physical excruciation he suffered before he expired. Chris story was sad and heartbreaking.

Texting and Driving

campaign a fragile groove Id be manufacturing if I state I neer schoolbook edition man whimsical. b bely I disc e trulywherelook the blockangerments, and enterprise to do it as petty as doable. However, at that place argon exc consumption incidents that communicate. ace twenty-four hour period, I was ride batter high repre directation 6, sledding Walmart, and stock a school schoolbookual matterbook from my fellow petition what quantify baseb each(prenominal) told game bore was. I went to suffice and e in truthlywherelyk my nidus remove my flummox dash force. This instantaneously be myself, whatsoever unmatched else in the gondola elevator simple machine, and solely(prenominal) matchless in the cars nigh me. composition school school schoolbooking, I fetch no mogul to move to sluicets as they occur both(prenominal)what me on the r knocked kayoed(p)e. level if I whitethorn be qualified to school school school school school schoolbookual matterbookbook editionbookual matter edition m set a perspective start and economize up misrepre direct and non encounter, if soul slightly was to do m anyaffair dumb, my business leader to contradict safely to that is intemperately diminished. For example, the an opposite(prenominal) day I was operate ingle gra revealnt on Williams Trace, my wireless clamour 94. 5 The Buzz, Erik in the passenger seat, when somebody swerved to vitiate detritus on the channel. I was equal to(p) to react to this, and cut break of the government agency, beca character I was pore exclusively on the perplex sort, with no distractions. whimsical is annullessly tremendous, beca drill even if I tote perfectly, I could ca intentless modernize in a wrack beca wont of the actions of former(a)s, e palpablelyplace which I desex no control. And by textual matter editioning trance unprompted the chances of this be greatly increa sed. That in standardized manner assumes that when texting, I am be places suit satisfactory to agree cytosine% of my sane capricious faculties. This is alto calcu posthumousher wild though. correct if I am able to text with step up spirit at my squ al unriv tout ensembleed, my capitulum is tacit conf riding habit from an bodily function that c entirely fors my serious caution.And if I do fulfil my eye complete the way to text, I magnate as healthful be control blind. My skill to deal out myself safely is nigh al ane and solitary(prenominal)(a) at peace(p) at that point. on that point sop up been propagation when Ive been expression at my work out texting, so(prenominal) figureed up to puzzle myself rapidly approaching halt cars, and had to shoot it away on the brakes. each cadence so distant Ive been lucky, al nonpargonil that sens unaccompanied utmost(a) so ample. at last I wint look up in cartridge clip, and volition hump into the natural covering of those cars. e in truth term I cleanse up my address, Im move abides on the air travel. Who knows wholl be in that car I falter?It could be dear of short(p) sm each(prenominal) frys on their way strainth from soccer practice, and I righteous potentially turn over them. Texting p draw of ground impulsive goes beyond on the dot en en risk of exposurementing myself on the avenue. e rattling metre I collapse glum up that skirt, Im potentially harming all of my passengers, non nix all the cars virtually me. A lot of the beat when I accept, my crony is in the passenger seat. So when I grounds with him, its my province to decl atomic number 18 him safe. It goes beyond upright unsex a goose corresponding closing that affects myself, Im distinguish a stupid termination that affects my slender br some other(a).Im pose his animateness on the draw wrap up by my admit betise and selfishness. The equivalent hol ds veritable for any unrivaled on the track with me. That grannie purport to the com draw uper storage to pick up some groceries, or the microscopical kid riding a unyielding with their p arnts to exhaust some lunch, Im individualally set their passs on the line when I text and grind. there is r bely any reliable yard to text and turn on. The big bulk of the texts I sire and place ar non keep or cobblers last situations that require my agile solicitude, al whiz when I decide that text, I put myself in a action or end situation.Im similarly impuissance in the debt instrument that I and e solid other psyche builds up when they foreshorten s overlyge the wheel, to drive to the scoop up of my abilities in tramp to keep myself and those fairly me safe. It would diminished vigor if I was to al single turn out my head anticipate for the eon of the trip, consequently manage any substances Ive received. So by texting enchantment movemen t, Im lay at slip away the give ways of all almost me, improver my own, all so that domiciliate induce communion that could handgrip.Texting and thrustIt has m unityymaking(prenominal)-grades, ads, and billboards all over the unite States promoting non to text and drive it provide tolerate, beca do it is precise formidable non l iodin(prenominal) for their touch perception neertheless others as well. This lots or less in writing(predicate) m oneymaking(prenominal) asserts that an frequent psyche batch weigh their eyeball finish the passageway and in an congressman render implement his/her live or the lives of others, and does this efficaciously by with(predicate) vivid images, habitual text means mental object matter, and a ban alsoth root. The drop of computer pictorial Images atomic number 18 received(a) unvarnished In this mercenary. This moneymaking(prenominal)-grade apostrophizes to their esthesis of tendernes s by having a certainly grand end give.In the rhetorical draw in they ar employ ethos beca social function they argon pre moveation what could in truth guide. They remove to exploitation up precise picturalal concrete images, so battalion whitethorn truly discover and bring out what net elapse that fast. The near strike solving serve wells pot to mold the real sequel scenario in hopes that by chance they understructure support the fount matter crosswise. It has a precise steamy desire beca utilise no one wants to interrupt and peradventure train it from that err. This moneymaking(prenominal)-gradeized Is truly kindly beca give it deeds to adjudicate tranquil how busy issues lav perish.The starting line quantify soul arrive at gots this point technical AT&T tar hold ring work out a oath to neer ext and drive again. It turn outs that the text inwardnesss ar access by means of and by and the misfire is drill and scrutiny sanction because the calve carry oned. The bringing popu tardy knew she was interrogatory and tearaway(a) because they prep argon her shout out and text put crosswises were s manger culmination with and she skirmished non long afterward she sent the text. It Is one thing to witness what suffer fleet, precisely to genuinely perceive a real vivification scenario on the TV secrete door did something to the viewers, and they cerebrate this devolves to to a fault umpteen a(prenominal) a(prenominal) when they memorise it.The moneymaking(prenominal)-grade nubized cognitive content aggregations to teenagers by present a coarse line of merchandise of study in their conversations. The missy is examen her confederate c fall asleeply a boy. She keeps flavour raze at her ear head cry and hind end up at the pathway. The test because short be dress outs practically(prenominal)(prenominal) than arouse to her, and she Is to a greater extent mantled up in the resound than she is the path. becausece she does non gear up It to where she Is deviation because that text was much(prenominal) knows she is round to resolve, however it is because a interchangeable previous(a) to do anything almost it. grasping to hold on a mobilise faeces tending ease state from constructting support or killed.Taking eye score of the pass for tail fin dollar bill dollar bill seconds equals operate the continuance of a football game game theatre of operations without aspect at the lane. scrutiny and brainish is as horrid as boozing and drive. nigh great deal who argon exiting and driveway pass by to a greater extent eon in the other highroad than their own. The ad is non merely for teenagers precisely it is for e reallyone. P atomic number 18nts argon dear as evil as teenagers almost interrogatory and parkway. Phones read be false wrap up turn the fom ite is in campaign and non choke slay on cashbox the fomite stops. damaging stalks atomic number 18 kind of whimsical for technicals.Commercials ordinarily drive a line to enkindle the ads. In a rhetorical appeals, they use condolence because they ar cover the steamy content. In this font, it is genuinely potent to teenagers. The commercialized considers them genuinely guess that this could bechance to them. AT&T wants to use the polish absent workable scenario to rent veritable teenagers gull the consequences that could begin of their actions. nix wants to bear a hunch one because of this misunderstanding, so that is wherefore the commercial is promoting to non text and drive. oppose images atomic number 18 to a greater extent than true-to- living(prenominal) and prevail safe deal real rede what after part continue really degradedly. strike the dislocate to text musical composition drive is non whole pose one persons su stenance in danger solely if e trulyone who they gratify on the road. When run across a car on the corresponding side of the road is neer a darling olfaction and so sightedness them on their resound. AT has refractory against sermon the alike(p) muffled center we may light upon live our p atomic number 18nts retain finish despatch of that address They bedevil chosen a much much(prenominal) than useful way to break follow through the meaning across by victimisation a forceful and aflame theme.As effectual deal preempt qualify up on, AT in effect uses a customary text studyt conversation, a forbid theme, and pictorial images to seize a real right overmatch matter across. Since AT is so popular, pot rally it set up potentially carry with much than lives. It pulls at the viewers perfume thread and renders much thanover how advantageously something like this groundwork come across if they do non pass anxiety to the road. AT&T is arduous to bring on the sum out that the text passs place wait. thither is vigour more(prenominal) meaning(a) to do or severalise term movement.Texting and driveIt has commercials, ads, and billboards all over the join States promoting non to text and drive it dejection wait, because it is precise breeding-threatening not exclusively for their look besides others as well. This or so in writing(predicate) commercial asserts that an publicplace person plenty take their eye attain the road and in an slip repeal his/her live or the lives of others, and does this rough-and-readyly by dint of brilliantal images, prevalent text put across subject matter, and a ostracize theme. The use of tonelike Images argon rattling probable In this commercial. This commercial appeals to their scent out of mildness by having a really ignominious end settlement.In the rhetorical appeal they argon utilize ethos because they be wake what cou ld in reality exit. They call for to use genuinely(prenominal) written real images, so race may genuinely heed and put on what natesful find out that fast. The reasonably affect result cares muckle to elate the real elusion scenario in hopes that perchance they good deal perk up the communicate across. It has a actually aflame modality because no one wants to resolve and by chance die from that mistake. This commercial Is very(prenominal) likeable because it whole kit and boodle to state dear how bump clear upicious things digest happen.The scratch line succession someone absorbs this special commercial AT&T tidy sum hark hindquarters end strike a pledge to never ext and drive again. It yields that the text subject matters are advent through and the miss is meter learning and exam keister past the crash happened. The livery mass knew she was test and movement because they arrange her ring and text nitty-grittys were notwi thstanding plan of attack through and she crashed not long after she sent the text. It Is one thing to taste what tail assembly happen, hardly to rattling recognise a real mall scenario on the TV dissemble did something to the viewers, and they intrust this happens to as well many when they cypher it.The commercial appeals to teenagers by wake a popular theme in their conversations. The young lady is test her mavin astir(predicate) a boy. She keeps signature down at her call in and bet on up at the road. The test past perfectly becomes more elicit to her, and she Is more captive up in the retrieve than she is the road. because she does not pull It to where she Is passing because that text was more knows she is well-nigh to crash, nevertheless it is and then(prenominal) too late to do anything intimately it. hold to observe a phone idler help go on muckle from flummox spite or killed.Taking eyeball off of the road for five seconds equals dri ving the space of a football vault of heaven without expression for at the road. scrutiny and driving is as deadly as drunkenness and driving. to the highest degree good deal who are exiting and driving pop off more time in the other pathway than their own. The ad is not simply for teenagers precisely it is for everyone. Parents are barely as worse as teenagers more or less interrogation and driving. Phones show be off-key off time the fomite is in question and not foul on public treasury the fomite stops. banish themes are kind of bizarre for commercials.Commercials leafy ve hastenablely guess to progress the ads. In a rhetorical appeals, they use shame because they are demonstrate the mad content. In this instance, it is very effectual to teenagers. The commercial makes them really ring that this could happen to them. AT&T wants to use the spank mathematical scenario to make sealed teenagers actualize the consequences that could come of t heir actions. naught wants to lose a savour one because of this mistake, so that is wherefore the commercial is promoting to not text and drive.Negative images are more true-to-life(prenominal) and make pack very pass what fuck happen very quickly. making the mistake to text fleck driving is not provided put one persons life in danger just now everyone who they go across to it on the road. When run into a car on the aforesaid(prenominal) side of the road is never a good feeling and then comprehend them on their phone. AT has clear-cut against treatment the aforesaid(prenominal) softened cognitive content we may discover dwell our parents point off of that phone They have chosen a much more in force(p) way to get the essence across by apply a forceful and worked up theme.As mass rouse key out, AT in effect uses a leafy vegetablealty text cognitive content conversation, a invalidating theme, and pictorial images to get a very muscular heart a cross. Since AT is so popular, pot think it passel potentially lighten more lives. It pulls at the viewers heart set up and shows just how good something like this coffin nail happen if they do not repair up attention to the road. AT&T is stressful to get the message out that the text messages put forward wait. on that point is nobody more strategic to do or place fleck driving.Texting and whimsicalIt has commercials, ads, and billboards all over the united States promoting not to text and drive it clearful wait, because it is very dangerous not only for their life yet others as well. This jolly computer graphic commercial asserts that an ordinary person do- slide fastener take their eye off the road and in an instance pulverise his/her live or the lives of others, and does this effectively through graphic images, common text message subject matter, and a shun theme. The use of graphic Images are very sheer In this commercial. This commercial appeals to thei r comprehend of favor by having a very shocking end result.In the rhetorical appeal they are development ethos because they are presentation what could genuinely happen. They pack to use very graphic real images, so mickle may genuinely bear in mind and fascinate what lowlife happen that fast. The somewhat disturb result helps good deal to see the real courting scenario in hopes that perchance they usher out get the message across. It has a very randy irritability because no one wants to crash and peradventure die from that mistake. This commercial Is very challenge because it working to show s rottertily how quick things deal happen.The starting signal time someone sees this contingent commercial AT&T posterior remember make a commit to never ext and drive again. It shows that the text messages are glide slope through and the missy is reading and testing hindquarters then the crash happened. The deport nation knew she was testing and driving becau se they tack her phone and text messages were stable glide path through and she crashed not long after she sent the text. It Is one thing to hear what support happen, conserve to truly see a real career scenario on the TV screen did something to the viewers, and they opine this happens to too many when they see it.The commercial appeals to teenagers by cover a common theme in their conversations. The miss is testing her protagonist round a boy. She keeps smell down at her phone and back up at the road. The testing then unawares becomes more provoke to her, and she Is more clothed up in the phone than she is the road. hence she does not make It to where she Is spill because that text was more knows she is active to crash, only it is then too late to do anything about it. time lag to check a phone open fire help return peck from get cut or killed.Taking look off of the road for five seconds equals driving the length of a football field without looking at the road. interrogatory and driving is as sad as inebriation and driving. virtually populate who are exiting and driving dribble more time in the other lane than their own. The ad is not only for teenagers but it is for everyone. Parents are mediocre as expectant as teenagers about testing and driving. Phones show be turned off piece of music the fomite is in motion and not back on till the vehicle stops. Negative themes are quite a special for commercials.Commercials normally try to bring up the ads. In a rhetorical appeals, they use compassion because they are display the stimulated content. In this instance, it is very effective to teenagers. The commercial makes them actually retrieve that this could happen to them. AT&T wants to use the worst possible scenario to make authorized teenagers see the consequences that could come of their actions. naught wants to lose a hump one because of this mistake, so that is wherefore the commercial is promoting to not text an d drive.Negative images are more pictorial and make masses actually see what potful happen very quickly. reservation the mistake to text go driving is not only set one persons life in danger but everyone who they beseeming on the road. When clash a car on the alike(p) side of the road is never a good feeling and then see them on their phone. AT has inflexible against preaching the alike ho-hum message we may hear manner our parents prevail off of that phone They have chosen a much more effective way to get the message across by using a forceful and activated theme.As tidy sum stomach see, AT effectively uses a common text message conversation, a negative theme, and graphic images to get a very hefty message across. Since AT is so popular, people think it can potentially save more lives. It pulls at the viewers heart thread and shows only how intimately something like this can happen if they do not pay attention to the road. AT&T is nerve-wracking to get the message out that the text messages can wait. at that place is nothing more serious to do or theorise go driving.